As you may well know, Ecuador is a rich, multicultural society. Practically every province is home to one or more unique indigenous groups, each with their own history and identity, struggling on a daily basis to maintain their culture in the face of modernity.
However, Ecuador’s cultural richness is still unknown or unrecognized by the majority of the population, perpetuating the marginalization and vulnerability of indigenous populations. In order to preserve, promote, and develop their communities and culture in harmony with the environment, many indigenous groups have recently undertaken community development efforts, but the lack of technical assistance, promotion, and support has undermined their success.
In light of this situation, we see community tourism as an opportunity and strategy for communities to generate change, moving themselves towards harmonious living (Sumak Kawsay). Well-directed educational and formative processes guarantee individuals, families, and communities honest, participative, and sustainable co-participation in the development of community tourism.
Do you want to know an ecuadorian culture?